"White Knuckles"

They took on treadmills, now the musicians are taking on stray canines in “White Knuckles.”


OK Go is never boring when it comes to music videos. Remember their last viral hits? Who could forget the band sliding around on treadmills in "Here It Goes Again" gaining more than 1.2 million hits on YouTube, or dressing up in colorful suits in "End Love" with more than 2.2. million hits? Of course, their epic and most popular Rube Goldberg version of "This Too Shall Pass" tallied up more than 17 million hits.  There's no question that the pop band's latest video, "White Knuckles," will also be a big win. Already a million people have watched their video in the first 24 hours! The video premiered just yesterday on the Ellen Degeneres Show, incorporating trained pups that perform tricks and stylistic movement alongside the musicians.  The best part is their intention for the video goes way beyond entertainment. At the end, the band leaves viewers with the message: "These dogs were lucky to find loving homes, but many others are still waiting. Help us support animal rescue efforts at the ASPCA."

Originally published September 2010 at www.tonic.com
To watch the full video, visit youtube.