Cats Invade Ikea Store

WOW!  Now this is someone really thinking outisde of the box!  Sure sounds fun, now really why weren't the dogs invited!! LOL

The IKEA in Wembley, England gathered 100 untrained house cats to document them roaming the Scandinavian home furnishing store after hours. And why not? No one knows furniture better than cats. They use it for the perfect hiding place when they've been bad. It's their napping spot and their literal catwalk. With the aid of five film groups, the IKEA staff was able to catch all the action for an upcoming commercial to advertise the 2011 catalog called "Happy Inside."  The footage of the cats shows them scaling high boards, pushing each other off couches, sniffing coffee cups, playing with price tags and napping in cosy spots. The ad is part of a larger campaign that asks viewers to figure out which pieces of furniture were chosen by the cats for a chance to win one of the items. The participants can share their guesses with friends on Facebook.  "The idea behind the work is that cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort," Feh Tarty, creative director of Mother London and the mastermind behind the campaign, said. "So we released a hundred cats into the IKEA Wembly store, for real, to see where they went and what furniture made them happy.

Visit YouTube for the official commercial.

"White Knuckles"

They took on treadmills, now the musicians are taking on stray canines in “White Knuckles.”


OK Go is never boring when it comes to music videos. Remember their last viral hits? Who could forget the band sliding around on treadmills in "Here It Goes Again" gaining more than 1.2 million hits on YouTube, or dressing up in colorful suits in "End Love" with more than 2.2. million hits? Of course, their epic and most popular Rube Goldberg version of "This Too Shall Pass" tallied up more than 17 million hits.  There's no question that the pop band's latest video, "White Knuckles," will also be a big win. Already a million people have watched their video in the first 24 hours! The video premiered just yesterday on the Ellen Degeneres Show, incorporating trained pups that perform tricks and stylistic movement alongside the musicians.  The best part is their intention for the video goes way beyond entertainment. At the end, the band leaves viewers with the message: "These dogs were lucky to find loving homes, but many others are still waiting. Help us support animal rescue efforts at the ASPCA."

Originally published September 2010 at www.tonic.com
To watch the full video, visit youtube.